
Wonderful jewelry line by Alex Woo has arrived!
Alex Woo has been designing jewelry for over five years to much acclaim and success. With her father, a master bench jeweler, serving as her mentor, Alex has grown up learning an appreciation for gems, precious metals and fine craftsmanship.
From studying fine arts and jewelry design at Cornell University, The American University of Paris and Parsons School of Design, to winning the National Women’s Jewelry Association’s design competition in 1998, art and form has always been her passion. Just recently, she has been awarded by a panel of experts from the JCK Show Design Center as one of the Rising Stars for 2006 - one of the most prestigious and coveted accolades in the industry.
Born and raised in New York City, and with her downtown Manhattan showroom and work space, Alex embodies the spirit and passion of a true New Yorker. She draws inspiration from her travels around the world and admits her most creative moments are found in new locations she visits.
Alex Woo delicately balances the trendy “must have” and the classic into sleek and stylish designs that evoke the bold strength of today’s women, while keeping intact their natural femininity. She designs real jewelry for real women, challenging herself to find unique and intriguing ways to accessorize, and with each piece handcrafted and signed by the designer, the quality is unsurpassed. As a direct result, Alex Woo has attracted an established client list of fashion editors, stylists, trendsetters and celebrities, and most recently, was named to Crain’s Business’s “40 Under 40” list of rising stars and successful people in New York.
Alex Woo jewelry is sold at Henri Bendel, Neiman Marcus Catalog, select Bloomingdales stores, and fine boutiques nationwide.
CLASSIC ORIGINALITY
Sleek sophistication and classic originality define our accessories. Uniquely appealing with both luxurious style and substance, Alex Woo designs are fashionably fresh and contemporary, yet are never eclipsed by the trend of the moment. With a signature style and edge that is unmistakable, many of the pieces can be worn everyday, day or night, and make a powerful statement of individuality without compromising femininity.
MADE IN NEW YORK
Although each design may be inspired by the beauty of locations from around the world, a vital aspect of Alex Woo jewelry design and our creative process is influenced by the vibrant diversity of New York City. Fusing the soul, pace and style of New York energy in each collection, the outcome transcends time and location. Plus, with each piece handmade and distributed from our own workshop, we proudly ensure both quality control, efficiency, and a culture that supports local talent and better business practices. It's a viewpoint that has attracted like-minded, stylish and unique individuals to the company.